Information regarding website personal data processing

1. Identity and contact data of the operator
All personal data processing activities performed through the website URBANALPS AG, with its registered office Seefeldstrasse 293, 8008 Zürich VAT: CHE-253.169.667 (the „Website”) are performed by the company, as the operator (the “Operator”).

2. Contact data for any personal data protection related requirement
Any complaints or requests related to the protection of personal data can be sent to the e-mail address [email protected] or through mail at the address Seefeldstrasse 293, Zurich 8008 in the attention of the data protection representative.

3. The purpose of data processing
The information that the Operator collects with respect to the Website’s users mainly consist of:

the electronic identification details of the website users along with any information provided by cookies and beacons as per our Cookie Policy [link to cookie policy] (IP address, browser type, time of browsing, browsed pages, any other information as per the Cookie Policy, etc.);

the identification details and contact data of persons submitting a query or request (including name, address, e-mail address, telephone number, etc.);

The purposes for which personal data is collected include:

answering any sales information, support or warranty request;

sales lead generation;

direct marketing;

website statistics;

The Operator processes personal data based on the following legal grounds:

the legitimate commercial interests of the Operator, for example, preventing frauds, statistics marketing and improving services and products; the Operator shall evaluate its commercial interests depending on the case, in order to ensure that they do not prevail over the rights of the data subject – point (iv) above;

contract execution – points (i) and (ii) above;

the consent that data subjects give when the Operator does not rely on any other legal ground; the consent can be withdrawn at any moment – point (iii) above.

4. Personal data recipients or recipient categories
The Operator may transfer the personal data belonging to data subjects towards partners and collaborators only for performing its commercial activity. Third parties and processors that can receive personal data include:

the manufacturers, importers and suppliers of the products and services distributed by the Operator;

accounting firms, legal services suppliers;

e-mail marketing agencies and mass e-mail services (e.g. MailChimp);

website traffic monitoring services (e.g. [Google Analytics]);

other subcontractors.

The Operator will make sure that it concludes contracts with third parties that ensure an appropriate level of personal data protection.

The Operator shall may transfer the personal data to other EU member states or EEA states. If the Operator undertakes a reorganisation or sale procedure, it shall notify the data belonging to the data subject to that organisation.

5. The personal data storage period
The Operator shall store the information belonging to data subjects for as long as required by the applicable legal provisions. If there is no applicable regulation, or if the mandatory legal term has passed, the Operator shall store the data only for as long as necessary, depending on the purpose they were collected for.

Except when the law provides otherwise, data shall usually be processed until the delivery of the product, plus the applicable warranty period. The data collected for direct marketing purposes shall be processed until the exercise of the withdrawal right.

6. The rights of the data subject
The data subject shall have the right to request the Operator, in relation to the personal data regarding the data subject, to grant the data subject access to them, to rectify or delete them, or to restrict their processing, or the right to oppose the processing, in compliance with the applicable regulations. The Operator shall ensure the right to data portability.

When the processing is based on the consent of the data subject, the data subject shall have the right of withdrawing their consent at any moment, without affecting the legality of the processing performed based on the consent given before the respective withdrawal.

The data subject has the right of filling a complaint at the competent National Supervisory Authority for Personal Data Processing or at any other competent authority, in case the data subject considers that the data subject’s data processing related rights have been breached.

7. Mandatory supply of personal data
The supply of certain personal identification data, such as name, e-mail address, physical address and telephone number are essential for support and warranty requests.

8. Modifications of the document
The present information on personal data processing is periodically updated; every time the Operator makes a change it shall be updated on the Website.



1. Identity and contact data of the operator
All personal data processing activities performed through the website (the „Website”) are performed, as the operator (the “Operator”).

2. What is a cookie?
A cookie is a small text file that is stored in your web browser that allows the Operator or a third party to recognize you. Cookies might be used for the following purposes: (1) to enable certain functions; (2) to provide analytics; (3) to store your preferences; and (4) to enable ad delivery and behavioral advertising.

Cookies can either be session cookies or persistent cookies. A session cookie expires automatically when you close your browser. A persistent cookie will remain until it expires or you delete your cookies. Expiration dates are set in the cookies themselves; some may expire after a few minutes while others may expire after multiple years. Cookies placed by the website you’re visiting are sometimes called “first party cookies,” while cookies placed by other companies are sometimes called “third party cookies.”

3. What cookies are used when I use the Website?
When you use the Website or visit a Website page with a video, the Operator or a third party may place a number of cookies in your browser. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used.

Each cookie serves one of four different purposes:

A. Analytics cookies

These cookies track information about how the Website is being used so that we can make improvements and report our performance. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. Analytics cookies may either be first party cookies or third party cookies.

{At the moment our analytics service is Google Analytics; users of the Website may consult Google’s own Analytics cookie and privacy policy, as may be updated from time to time. In order to provide analytic data, information regarding the identity and behavior of Website user may be passed on to Google.].

B. Preference Cookies

These first party cookies store your Website preferences, such as language, pop-ups, etc.

{At the moment the Website stores YouTube preference cookies. Certain user data may be transferred to Google, as per Google’s own YouTube cookie and privacy policy.].

C. Ad targeting cookies

These third party cookies are placed by advertising platforms or networks in order to:

deliver ads and track ad performance;

enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” or “targeted” advertising).

[At the moment, the Website does not intentionally use any ad targeting cookies].


4. How do third parties use cookies on the Website?
Third party companies like analytics companies and ad networks generally use cookies to collect user information on an anonymous basis. They may use that information to build a profile of your activities on the Website and other websites that you’ve visited.

5. What are my cookie options?
If you don’t like the idea of cookies or certain types of cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your browser. We do our best to keep the Website running without cookies. Please note, however, that if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, you may not login and some of our pages might not display properly.

You can also turn off all cookies but the strictly necessary cookies here [GDPR cookie plugin link]

6. Do you use any other user tracking technologies?
We use additional technologies to help track user activities and preferences. For example, we use web beacons (also known as clear gifs, pixel tags or web bugs). Web beacons are tiny graphics (about the size of period) with a unique identifier that are embedded invisibly on web pages or emails. They are used to track user activities and communicate with cookies. You cannot opt out of web beacons used in webpages, but you can limit their use by opting out of the cookies they interact with. You can opt out of web beacons used in emails by setting your email client to render emails in text mode only. Finally, we use local storage to facilitate certain functions, but we do not retain the data captured via local storage.

7. Where can I find more information about cookies?
You may learn more about cookies and how to opt out of them by visiting third party websites


Google Analytics and Google Remarketing

This website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses „cookies“, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about the use of this website by the users is usually transmitted to a Google server in the USA and stored there.

In the event that IP anonymisation is activated on this website, however, Google will truncate the user’s IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. IP anonymisation is active on this website. On behalf of the operator of this website, Google will use this information for the purpose of evaluating the use of the website by users, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Users may refuse the use of cookies by selecting the appropriate settings on their browser, however please note that if you do this you may not be able to use the full functionality of this website. Users may also prevent the collection of data generated by the cookie and relating to their use of the website (including their IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

Hotjar Analytics

We use Hotjar to better understand the needs of our users and to optimise the offer and experience on this website. Using Hotjar’s technology, we get a better understanding of our users‘ experience (e.g. how much time users spend on which pages, which links they click on, what they like and dislike etc.) and this helps us to tailor our offering to our users‘ feedback. Hotjar uses cookies and other technologies to collect data about the behaviour of our users and their devices, in particular the IP address of the device (only collected and stored anonymously during your use of the website), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for viewing our website. Hotjar stores this information on our behalf in a pseudonymised user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.
For more information, please see the ‚about Hotjar‘ section of Hotjar’s help page.

Bing Universal Event Tracking (UET)

Our website uses Bing Ads technology to collect and store data that is used to create usage profiles using pseudonyms. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service enables us to track the activities of users on our website if they have reached our website via ads from Bing Ads. If you arrive on our website via such an ad, a cookie is set on your computer. A Bing UET tag is integrated on our website. This is a code that, in conjunction with the cookie, stores some non-personal information about your use of the website. This includes, among other things, the length of time spent on the website, which areas of the website were accessed and via which advertisement the users arrived at the website. Information about your identity is not collected.
The information collected is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. You can prevent the collection of data generated by the cookie and related to your use of the website, as well as the processing of this data, by deactivating the setting of cookies. This may restrict the functionality of the website under certain circumstances.
In addition, Microsoft may be able to track your usage behaviour across multiple electronic devices through cross-device tracking, which enables Microsoft to display personalised advertising on or within Microsoft websites and apps. You can disable this behaviour at
For more information about Bing’s analytics services, please visit the Bing Ads website ( You can find more information about data protection at Microsoft and Bing in the Microsoft data protection regulations (

Facebook Remarketing / Retargeting (Custom Audiences)

The Facebook Pixel of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA is integrated on our pages. When you visit our pages, the Facebook Pixel establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. This enables Facebook to assign your visit to our pages to your user account. We can use the information thus obtained for the display of Facebook Ads or for tracking functionalities. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find more information on this in facebook’s privacy policy at If you do not wish any data to be collected via Custom Audience, you can deactivate Custom Audiences here.

LinkedIn Remarketing & Retargeting

Remarketing tags of the social network LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA are integrated on our pages. When you visit our pages, a direct connection is established between your browser and the LinkedIn server via the remarketing tags. LinkedIn thereby receives the information that you have visited our site with your IP address. This enables LinkedIn to assign the visit to our pages to your user account. We can use the information obtained in this way to display LinkedIn ads. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn. You can find more information on this in Twitter’s privacy policy at


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